Hollywood producer plans to incentivize material watchers with tokens

Hollywood producer intends to incentivize content watchers with tokens

With so much controversy swirling round the advertising-driven company designs typified by Facebook and Google, additionally the increasing rigors of regulations like GDPR, it’s no wonder the blockchain world is starting to whet its appetite at possibility of paying users for interest with crypto assets.

Today a business involved in the creation of Hollywood blockbusters featuring famous brands James Franco, Selena Gomez, Alec Baldwin, Heidi Klum and Al Pacino is supporting an innovative new startup to encourage people this way.

Hollywood producer Andrea Iervolino (most commonly known for backing the James Franco movie “In Dubious Battle” in line with the book because of the Nobel Prize-winning author John Steinbeck) features decided to enter the fray by starting a new blockchain platform known as TaTaTu. The startup’s aim will be deliver a social, crypto economy towards the enjoyment business.

Iervolino states the platform enables people to get rewarded when it comes to content they view and share with other people by using crypto tokens. Of course, whether it can actually pull that off remains to be seen. A great many other startups are trying to play in this space. But where Iervolino might just have an advantage is within their Hollywood connections.

The concept is the fact that the TaTaTu token can also be used by advertisers to operate their particular ads in the platform. Businesses will also be in a position to make tokens by uploading content to your platform. The greater content a business brings toward system, the greater income they make. TaTaTu is designed to show ads to people and certainly will also share advertising revenues together in return for their particular interest.

Nonetheless it doesn’t stop there. People are meant to invite people they know via their social media to participate TaTaTu, and then watch and create videos that may be shared with friends, speak to various other people and share the information they fancy. TaTaTu will give its people the chance to-be rewarded with their personal enjoyment activity. TaTaTu plans not just flicks and videos, but also songs, sports and games. So this is fairly a grand vision which, honestly, will undoubtedly be tricky to pull-off outside perhaps only sticking with one vertical like films. This is like trying to do YouTube and Netflix on top of that, on a blockchain. Best of luck with that.

But Iervolino is putting their money in which their lips is. The AMBI Media Group, a consortium of vertically integrated film development, production, finance and circulation businesses (which matters End of Watch, Apocalypto and also the Merchant of Venice among its subject) and which he co-runs with Monaco-based businesswoman Lady Monika Bacardi, is believed to have devote $100 million via a token pre-sale.

Building the platform is CTO Jonathan Pullinger which started in the Bitcoin room in late 2012, developing crypto mining computer software and creating mining rigs. Since then he’s worked on a few blockchain jobs, including Ethereum wise agreements (ERC-20 tokens also solidity established solutions), Hyperledger, Fabric, the surf Platform and lightning nodes.

Posted at Fri, 11 might 2018 16:40:18 +0000